SAP has named Maggie Chan Jones -- a Microsoft and Level 3 veteran -- as chief marketing officer. Moreover, former SAP CMO Jonathan Becher has been appointed as the company’s first chief digital officer to lead SAP's new digital business unit. Both moves come as SAP tries to accelerate its Big Data and cloud businesses, and online software sales.

First, the big picture. During its most recent earnings call in Oct. 2014, SAP CFO Luka Mucic said cloud subscriptions and support revenues jumped 41 percent year over year. Also, deferred cloud subscriptions and support revenue rose 30 percent year over year. SAP's expects to end the year with cloud subscription and support revenues at about $1.32 billion to $1.36 billion, according to Seeking Alpha. That's progress -- but SAP's overall annual revenues are roughly $21.5 billion or so.

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