The latest findings from Jupiter Research, a division of Jupitermedia Corporation reveal that by 2008, the market opportunity for Web content management will be $2.8 billion.

According to Jupiter Research's latest report entitled "Web Content Management: Covering the Essentials, Avoiding Overspending," over-complicated, end-to-end packages can as much as quintuple Web site operational costs over human alternatives. In fact, 61 percent of companies who have already deployed Web content management software still rely on manual processes to update their sites. The essentials of Web content management, which Jupiter Research defines as lending structure to content, supporting pre-existing process and separating content from presentation, are not being met cost effectively.

"Business executives often mistakenly view content management as the silver bullet that will free them from IT constraints," says Jupiter Research Analyst Matthew Berk. "All too often, content management solutions don't live up to that expectation, creating frustrated business executives and IT staff who somehow have to squeeze return out of this hefty investment. The days of high-end, bloated and overly complex Web content management infrastructure software are numbered," said Berk. "Organizations will increasingly look to Web content management as a smaller, well-defined component in their integrated solutions," continued Berk.

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