Aprimo Inc. announced its digital release of Aprimo marketing software, Aprimo Marketing Studio, a software as a service solution that enables marketers to increase brand awareness and drive greater customer demand without increased workload or budget. Aprimo Marketing Studio is built upon 12 years of Aprimo’s marketing software and includes the addition of key capabilities that enable marketers to develop, implement and manage every element of interactive marketing campaigns.

Clarabridge announced the general availability of Clarabridge Enterprise 4. This release adds numerous back-end enhancements to support a broadening base of users with individualized needs. Clarabridge Enterprise 4 includes the addition of an ad hoc uploader, upgrades to the natural language processing and sentiment engines, new collaboration tools in the classification suite and built-in early warnings and alerts.

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