Badgeville, a gamification and behavior management platform, launched Badgeville for Adobe Marketing Cloud. The solution eliminates the need to manually move customer behavior data into an analytics platform through integration with Adobe's Test&Target, SiteCatalyst and Recommendations offerings. The platform automatically accesses behavior data from a website, displays product recommendations based on user engagement and tests Badgeville Engagement Mechanics across multiple audiences.  

Compuware unveiled two new application performance management solutions. Compuware APM for PHP features user experience management, Web server visibility, PHP analytics and database access. Compuware APM AJAX Edition 4 includes support for Firefox 17 and 18, as well as legacy versions of Internet Explorer and Firefox (IE 6+ and FF3.6+); the release also integrates with SpeedoftheWeb.com, which tests and compares site performance from locations around the world. 

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