Firstlogic, Inc., a global provider of enterprise information quality solutions, announced today a powerful new Match/Consolidate Wizard and other new functionality for Information Quality (IQ) Suite, Firstlogic's flagship data quality software solution. Also highlighting this release of IQ Suite is a new feature that enables users to interactively apply business rules to records in real time.

Firstlogic's Match/Consolidate Wizard capabilities enable business users to easily set up and perform complex data matching and consolidation scenarios to help organizations better analyze and fully leverage their data. The Wizard includes a powerful, highly intuitive interface that significantly increases overall ease of use while helping maximize the valuable capabilities of advanced matching and consolidation functionality. It greatly decreases the learning curve and enables users - from novice to expert - to achieve immediate and tangible results. Novice users can be confident in knowing they do not need to know the details of the job setup, how to set up complex filters and syntax for ID creation. Expert users are able to decrease job setup times from hours to minutes as well as decrease the risk of setup error.

IQ Suite's Match/Consolidate Wizard walks users step-by-step through the available setup options based on what users want to accomplish and types of data used. It intuitively builds match sets, filters, and creates levels based on the selections made, and creates associations whenever possible. It walks users step-by-step through the process of performing complex operations such as:

  • Multilevel Matching: Provides one pass processing, which allows users to set up to three levels simultaneously within a single job, each defined in a way that is increasingly strict.
  • Multicriteria Matching: Enables a user to set up and run multiple match sets or jobs within multiple matching criteria in a single pass for tuning or data comparison purposes.
  • Relating Process: Provides the ability to combine data results in order to capture an extended view of the household, enabling better up-sell, cross-sell and target marketing.

"The Match/Consolidate Wizard helps greatly simplify the process of performing complex multilevel, multicriteria matching and consolidation," said Kathy Osterberg, data processing analyst at Corporate Graphics Document Solutions, a St. Paul, Minn.-based business services provider and Firstlogic customer. "We are very impressed with its intuitive interface and ease of use."
"Performing complex matching and consolidation operations is truly a difficult task, one that used to fall within the domain of IT," said Firstlogic Vice President of Marketing Art Petty, "The Match/Consolidate Wizard for IQ Suite reinforces our commitment to bring the power and associated benefits of data quality to business users who best know the data to be analyzed. Our goal is to provide compelling data quality solutions that enable organizations to better leverage their corporate data assets and gain the largest return on investment possible from their enterprise applications," Petty said.

Also available for IQ Suite is a quick parse feature that enables users to interactively apply business rules to single records in real-time to gain an understanding of which data elements are identified and how they are being processed. Since users can now see in advance how the changes affect results, organizations can fine-tune their processing to ensure the results they are getting meet their needs before processing an entire database.

This powerful new feature allows organizations to continually fine-tune its business rules as well as immediately test and validate that the data quality rules will perform as expected.

"Data quality management should be a business function, not an IT function," said Robert Lerner, Current Analysis' senior analyst for Business Intelligence and Data Warehousing. "Key to growing the data quality marketplace is making the solutions more intuitive and easier to use. The new capabilities in Firstlogic's IQ Suite address those issues head-on with some impressive usability features aimed at bringing data quality out of the back room and onto the desktop."

The new release of Firstlogic's Information Quality Suite is generally available. Server licensing for Firstlogic's IQ Suite including the new Match/Consolidate Wizard and Quick Parse capabilities starts around $100,000, and scales to meet customers' particular deployment needs. For more information on Firstlogic or the IQ Suite, organizations can contact the firm at (888) 215-6442 (608-782-5000 outside the U.S. and Canada), visit or send inquiries to

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