There's valuable information locked up inside every business. But who holds the key? As companies continue to generate more data – customer, marketing, sales and financial – it is an almost impossible challenge for businesses to see how all of their data impacts the business bottom line, let alone take a proactive approach and discover valuable hidden patterns and trends in their data that can be used to increase profitability.

That's where Apollo Data Technologies steps in. After spending years in the academic/technology and business trenches, this enterprising trio this week is launching a new way of doing business – one that recognizes that information can be a potential gold mine.

Operating under the radar screen and working for some of the industry giants during the last year, this Chicago-based team with offices in Seattle, today are announcing the official launch of their business and introducing this new consultative-style of data warehousing and data mining that offers a window into information for customers that traditional businesses can only dream of. That's because the reality is that most businesses are either drowning in data, or are spending way too much time analyzing - and reacting to, the useless data. They then ignore the stuff that can make a difference.

Meet Paul Bradley, Jeff Kaplan and Denny Lee. With more than 15 years of research and development in data mining and data warehousing technologies, this cadre of Ph.D.-level tech and business-smart contemporaries have already left their mark at several divisions at Microsoft, GE Capital, Ford Motor Company, in the customer aisles of major retailers including Nordstrom's, J Crew, and AT&T, and in the boardrooms and marketing departments of firms from Seattle to Chicago.

Certainly, in one of the toughest technology environments, Apollo is making a difference in helping companies leverage their data into business profits, clients and industry experts agree.

Apollo's understanding of data mining, data warehousing and analytic solutions provides the knowledge and resources to help manage this complex task efficiently. Apollo also provides business owners with a wealth of information and insight that can be used for targeted marketing efforts, customer relationship management and in shaping the future of the financial services, healthcare and biotechnology industries.

"We saw a huge opportunity to deliver analytic solutions as a service," said Jeff Kaplan, principle, client services. "We started Apollo after working for years in the business intelligence field and witnessing firsthand that clients analytic needs were not being met by shrink wrap software, because it is not customized to meet each individuals specific business needs."

Apollo's approach is back-to-basics. The company goal: to add value. Custom-designed solutions and service-oriented operations are run consultative style. Apollo partners with companies on a project basis. Apollo team members ask: "What is your business challenge? Are you finding the analysis you are looking for in your data?" Then they listen and go back to the drawing board to custom design an actionable solution that addresses the goals of the business decision-makers.

"Simply collecting data is no longer good enough," says Nick Street, Ph.D. and associate professor for the Department of Management Services at the University of Iowa in Iowa City. "To stay competitive, a business needs a plan for extracting actionable knowledge from their data. The right consulting team to help build that plan will have expertise in high-powered, scaleable data mining techniques, combined with practical business experience in applying results. Apollo has assembled the right team."

Certainly, this year-old firm's success in driving data mining technology across new and innovative business industries underscores the potential value of data mining and data warehousing.

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