The New England Journal of Medicine (NEJM) has long recognized the important role online distribution and interactions have for physicians and health care professionals. When NEJM was looking to improve its search protocols, the Journal turned to SLI Systems, a provider of on-demand search services for Internet and e-commerce sites, to help its online medical community identify important new research and clinical information. Since having integrated SLI Systems' Learning Search, immediate site search results provide the NEJM community of medical professionals relevant research as quickly as possible, as well as additional articles that will likely be of interest.
Learning Search is a hosted site search solution that continually tracks visitors' aggregate search terms and the corresponding items clicked on, and uses that data to deliver results based on relevance, recency and popularity. By viewing articles that are the most viewed for a particular concept, NEJM readers can understand what their colleagues are reading and quickly identify what the community considers to be important articles about advances in research and therapeutic options.
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