March 4,2008 - Progress Software Corporation announced that Progress EasyAsk for Operational Business Intelligence (BI) software is available as a turnkey sales and marketing analytics solution.

 

This EasyAsk for Operational BI solution delivers the ability to access and analyze customer and marketing data without requiring knowledge of the underlying data structure or the skills needed to operate a complex reporting tool.

 

The sales and marketing analytics solution leverages EasyAsk Operational BI software to allow business users to ask questions in natural language (i.e., "list all customers that bought X and not Y in the last quarter"). The software will generate a report in response to the question, providing a vehicle for customer segmentation, campaign list development or providing sales with a prioritized call list for up sell and cross-sell opportunities.

 

EasyAsk Operational BI includes a dictionary with sales and marketing terms and phrases that can be customized with additional language or words that are familiar to companies or industries. With this EasyAsk solution, companies can provide sales and marketing professionals with the access to BI data existing in multiple databases.

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