Feb. 22, 2010 — DataFlux today released the DataFlux Data Management Platform, a unified design, development and execution environment for data quality, data integration and master data management from a single interface across the enterprise.

Data management programs are used by businesses to optimize revenue, control costs and mitigate risks. Through an integrated design and deployment environment, the Data Management Platform aims to enable business and IT communities to work together on critical data management projects.

The Data Management Platform includes several products: DataFlux Data Management Studio is the design and deployment console used by business and IT users to collaborate; DataFlux Data Management Server forms the Platform backbone; DataFlux Federation Server provides integrated views of data located in multiple repositories; and DataFlux Connect enables integration with common business applications, such as SAS, SAP and Siebel. Existing customers installed and tested early versions of the technology to help DataFlux fine-tune features and functionality.
The idea behind the platform is that “having data quality, data integration and MDM capabilities on a single, unified platform – with an interface that appeals to both business and IT users – will expand the reach of data management to more people in any organization,” according to Tony Fisher, DataFlux president and CEO in a statement.

“This is a smart move by SAS and DataFlux,” says Rob Karel, principal analyst at Forrester Research. “Executed properly, it can effectively put DataFlux in the same conversation when evaluating combined data management platforms like those from IBM, Informatica, and SAP BusinessObjects, all of which have had fairly well integrated data integration and data quality capabilities for some time now.”

"The current discrete markets for data integration tools, data quality tools, and master data management solutions are converging over time, and the announcement by DataFlux is yet another indication of this convergence," says Ted Friedman, VP Distinguished Analyst for Gartner. "In particular, buyers are distinguishing less between data integration and data quality tools, viewing these two capabilities as inseparable."

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