announced that redistributor of bar and restaurant supplies to the food service industry, Triple L Distribution, has joined the online marketplace and platform. With over 120 employees and $80 million in annual revenues, Triple L is one of the largest independent redistributors on the West Coast. Currently, Triple L stocks over 6,000 products across a diverse array of food categories. To improve sales and revenue, Triple L was in the market for an online solution that would make it easier for customers to make online inquiries to purchase their products and for the company to manage their inventory and online sales channels more effectively and efficiently. Wanting more than the traditional shopping cart, Triple L needed a Web site that customers could easily navigate, could find the supplies they needed and quickly and securely make their purchase inquiries.'s platform allowed Triple L to create a site that not only met their e-commerce needs, but also added auction functionality, trade leads and a secure control panel for site administrators to manage their inventory information and content - through a nontechnical, back-end interface. This allows Triple L to frequently add new product information to keep the site fresh and to inform their customers about new product releases and promotions as they occur.

"The market offering and solution met all of our specific business requirements, and gives us the ability to efficiently and effectively customize our product offering, communicate with our customers where required, and utilize a variety of efficient transaction channels, beyond the standard online shopping format," explains Michael Dodo, president of Triple L Distribution. "With its range of other integrated tools and services, it also gives our company the ability to start forward planning in terms of how we can win more customers and generate further sales and revenues through this system."

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access