The Association of Storage Networking Professionals (ASNP), the first worldwide organization dedicated to the needs of storage networking users, announced its official launch in Los Angeles. The ASNP has also named an Executive Advisory Board to provide insight on how to best address the needs of end users in this industry.

With its motto and rallying cry, “Leave No User Behind,” the ASNP seeks to change the storage networking industry dramatically by empowering and educating users. Storage continues to be a challenge for IT departments, and it takes up an increasing portion of the IT budget.

“The ASNP will level the playing field between storage networking users and vendors,” said Tom Giannetti, director of information services of operations at Home Depot. “There is so much hype in the storage networking market, which leads to a lot of confusion among users making decisions. The ASNP will provide a much-needed resource for the end user of storage networks.”

The ASNP is launching its member organization with 22 chapters, 14 in the U.S. and eight abroad. The ASNP Regional Directors’ Council oversees the association’s 22 founding chapters. The companies that these regional directors represent manage more than 1,500 terabytes of storage and have a combined annual storage budget of more than $200 million.

"The ASNP will address the need for a cohesive and unified voice for the end user," said Randy Kerns, partner of the industry analyst firm The Evaluator Group. "We applaud this effort and expect industry leaders will provide strong support."

"Companies should make ASNP membership required for their IT staff,” said Dan Pollack, principal system administrator of America Online, Inc. “Education and training from an independent source based on widely accepted industry standards will increase the proficiency of IT managers across the country.”

ASNP Names Executive Advisory Board, Association Leadership

In addition to forming a Regional Directors’ Council, the ASNP has formed the ASNP Executive Advisory Board to assist with strategic planning. The Executive Advisory Board includes:

  • William Finefield, former CIO of Navy Exchange Service Command
  • Dennis Flanagan, principal of SML Associates and former chairman of CompTIA
  • George Koscho, president of the Association of Information Technology Professionals
  • Fred Moore, president of Horison Information Strategies

“The enthusiastic support that we’ve received from our founding members underscores the value and need for the ASNP,” said Daniel Delshad, chairman and executive director of ASNP. “The resources that the ASNP provides will help make users’ jobs easier and help them save time.”
Delshad, who is also the chairman and founder of Storage World Conference (, will oversee the advisory board, the Regional Directors’ Council and operations of the ASNP.

Max Shu, former marketing director of the Storage Networking Industry Association (SNIA), has joined ASNP as vice president. Shu will assist Delshad with membership, marketing, and business development activities.

Industry veteran Rachel Swartz has also joined ASNP as director of sales and business development. Swartz was most recently sales director at, and also held various sales management positions at CMP and IDG.

The organization is kicking off an aggressive membership campaign to recruit members for the first chapter meetings, which will take place in January 2004. Membership is free for the first 1,000 members to join. The regular annual dues fee is $199. The organization is open to users who manage storage networks, educators, and students; prospective members can sign up at

The ASNP also has created partnership programs to involve storage networking vendors, media and other strategic partners in the organization.

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