NetIQ Corporation, a leading provider of systems and security management and Web analytics solutions, announced its entry into a definitive agreement to acquire the WebPosition product line and business of FirstPlace Software, Inc. The transaction is expected to close later this week. WebPosition Gold is an industry leading search engine optimization software solution. Fortune 500 companies and thousands of other organizations around the world use WebPosition Gold to optimize their Web pages to attract greater numbers of qualified visitors to their sites. This acquisition will solidify NetIQ's WebTrends business unit as the leader in search engine analytics and create the market's most comprehensive search engine marketing and search engine optimization solution set. Terms of the transaction were not disclosed
"Beyond mere clickstream analysis, effective Web site analytics provide a holistic view of the entire site: its content, structure, and flow; how visitors and search engines interact with it; and what opportunities exist to drive greater value," said Matthew Berk, independent Internet analyst in New York, NY. "The synergies between site analytics and Search Engine Marketing are only in their infancy."
This acquisition capitalizes on the unique strengths of the WebTrends and WebPosition Gold products. WebTrends is a complete solution that enables users to measure and optimize results from all of an organization's Web initiatives, from content effectiveness to commerce analysis to campaign performance. With WebPosition Gold, organizations can ensure they are publishing Web site content that is relevant to the searches being conducted by Internet users. The combination of these two offerings will enable WebTrends customers to reach a greater number of targeted Web visitors and accelerate their return on investment in online marketing.
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