REVIEWER: Eric Williams, chief information officer for Catalina Marketing. BACKGROUND: Catalina Marketing, the global leader in behavior-based marketing solutions, provides consumer packaged goods manufacturers and retailers the ability to execute targeted marketing programs specific to their customer base. These programs use shopper buying behaviors without compromising any personally identifiable information and deliver incentives and messages via printers located at the point of sale. Our goal is to be the world's most innovative marketing solutions provider across many industries.
PLATFORMS: We currently have a Netezza installation comprised of the NPS 8000 and 10000 series data warehouse appliances.
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