Continuous data proliferation is pushing organizations toward cloud storage models, according to research firm Frost & Sullivan.

The worldwide enterprise data storage market is expected to expand at a compound annual growth rate of 3% during the 2014-2018 period to reach revenues in excess of $41.40 billion, from $36.4 billion in 2014.

As the world is moving toward virtualized environments, vendors are making data storage systems easy to manage and scale, while also improving their interface and networking performance, the report says. The low cost, simplicity and ease of deployment of these data storage solutions under development will be a big draw for enterprises, it says.

“Storage devices such as hard disks and flash storage have either performance issues or inadequate capacity,” Sandeep Bazaz, Frost & Sullivan digital transformation industry analyst, said in a statement. “As both these storage systems have already established their footprint in the market, enterprises need to embrace hybrid models that offer them the performance of flash storage and the capacity of hard disks.”

Many enterprises are considering hyper-converged infrastructure (HCI), a technology that combines storage, computing, network and virtualization in a single hardware system.

“Managers of data centers are drawn to HCI as it is easy to manage and install, highly scalable, provides the expected performance, offers easy licensing and pricing and reduces the total cost of ownership,” Bazaz said.

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