Dayton, Ohio and Westminster, Colo., April 17, 2000 Data warehousing leader NCR Corporation and MatchLogic, a leading data-driven online advertising company and wholly owned subsidiary of Excite@Home, announced that the two companies have signed an $8 million joint development and marketing agreement. The agreement, which will take effect late in the second quarter, includes an investment by both companies in technology infrastructure, integration and marketing-spanning e-business, customer relationship management (CRM) and customer-centric data warehouse applications. The deal also includes MatchLogic's purchase of a multi-terabyte NCR E-Business Teradata Active Warehouse and NCR's Relationship Optimizer e-CRM software suite.
Under terms of the joint development and marketing agreement, NCR and MatchLogic will jointly integrate their e-CRM offerings and optimize MatchLogic's ad serving and e-mail clickstream analytics to work with NCR's Teradata database. By seamlessly integrating multichannel (e-mail, telemarketing and direct mail) self-reported consumer data with consumer response data, MatchLogic's e-CRM services provide marketers with the data needed to improve advertising return on investment, refine targeting and pinpoint up-sell and cross-sell opportunities. Elements of e-CRM include audience measurement, customized promotions, customer retention and data management.
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