Dayton, Ohio, April 11, 2000 NCR Corporation announced the acquisition of Ceres Integrated Solutions, a leading provider of customer relationship management (CRM) solutions and a leader in retail targeted marketing applications. The cash and stock transaction is valued at approximately $90 million.
The acquisition, effective immediately, creates a market leader with the combination of NCR's Relationship Optimizer CRM suite and Ceres to form the NCR CRM Solutions Division. The combination provides true multichannel CRM, with timely personal offers and the ability to analyze customer behavior from many dimensions. The new division is expected to drive sales of new data warehouses and expansion of existing warehouses.
Peter Heffring, president and co-founder of Ceres, will head the new NCR division, which will be headquartered in Raleigh, North Carolina. As part of the data warehousing group, the new division will be supported by NCR's global data warehousing sales force and professional services consultants as well as a growing set of channel partners.
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