(Bloomberg) -- Sportradar AG, a sports data company whose clients include global bookmakers, last year took on three high-profile investors with one thing in common: All own NBA teams.

The Swiss company hoped Mark Cuban, Michael Jordan and Ted Leonsis could help with its expansion into the U.S., where sports betting -- if legalized -- could be a multi-billion-dollar industry.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access