Experian Inc., a global information solutions company, announced that the National Geographic Society, one of the largest nonprofit scientific and education organizations in the world, has expanded its relationship with Experian Marketing Services. The globally recognized organization will begin using Experian's predictive modeling solution VeriScore to better identify its target audience and increase response rates.
Experian's VeriScore model improves performance of mail campaigns by increasing its pool of profitable mailing prospects. VeriScore utilizes Experian's extensive data assets to develop models based off of National Geographic's existing customer database in order to predict the responsiveness of outside lists used in prospecting campaigns.
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