India’s global trade body The National Association of Software and Service Companies says India is perfectly poised to capitalize on the emerging demand for marketing analytics.

A new NASSCOM report, “Marketing Analytics – An Opportunity for India to Lead,” published with  independent research firm AbsolutData, says companies are increasingly using marketing analytic insights to gain competitive advantage in the market.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access