I went shopping several weeks ago at an Internet retailer (an e-tailer). I ended up buying a few books for a child I know. Recently, during another shopping visit to the same site, I was treated to several book suggestions similar in theme.

Obviously, the e-tailer was capturing my purchase information and drawing conclusions about what I might like using a personalization engine. I appreciated the gesture, but I was looking for a gift for another person ­ a music CD by a group not familiar to me. That's when it dawned on me.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access