I went shopping several weeks ago at an Internet retailer (an e-tailer). I ended up buying a few books for a child I know. Recently, during another shopping visit to the same site, I was treated to several book suggestions similar in theme.
Obviously, the e-tailer was capturing my purchase information and drawing conclusions about what I might like using a personalization engine. I appreciated the gesture, but I was looking for a gift for another person a music CD by a group not familiar to me. That's when it dawned on me.
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