You're probably familiar with the technology adoption curve. Companies first to adopt the new technology are called innovators. The next are known as the early adopters. Then, we move to the early majority, the late majority and, finally, the laggards. The curve is a traditional bell curve with exponential growth in the beginning and a slowdown in market growth occurring during the late majority period. When new technology is introduced, it is usually hard to get, expensive and imperfect. Over time, its availability, costs and features improve to the point where just about anyone can benefit from ownership. Cell phones are a good example of the technology adoption bell curve. Once, only the innovators carried them. The phones were big, heavy and expensive. Service was spotty at best, and users got "dropped" a lot. Now, there are deals where you can get a cell phone for approximately $60, the service providers throw in $25 of air time and there are no monthly fees.

Data warehouses are another good example of the adoption bell curve. In fact, if you haven't started your first data warehouse project, there has never been a better time. Executives today expect, and often receive, the good, timely information they need to make informed decisions and lead their companies into the next decade. This wasn't always the case.

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