A recent study by Solomon-Wolff Associates, a New Jersey-based market research firm, indicates that MSN is the Internet service provider (ISP) used by the greatest number of DSL customers. AOL is the market share leader among Internet users overall (when all connection types and speeds are considered), and MSN is number two. However, a very different market share pattern exists among DSL users.
"DSL is a very rapidly growing sector of the Internet arena, and in the past year MSN grew faster than any other company in this sector," says S. Joey Wolff, partner, Solomon-Wolff Associates. "But just having DSL available does not guarantee success and not all companies providing DSL service experienced growth. Some companies saw their market share decline significantly."
Market penetration by DSL service varies significantly from region to region and state to state, according to the study. The Pacific coast region has the largest percentage of its Internet users using DSL for their connection, while the Northeast has the smallest percentage. MSN has the largest market share in two out of the six regions.
"Use of DSL has increased in every region, and MSN's DSL has increased its share in five out of six regions over the past year," said Wolff. "If current trends continue, it will increase its lead among DSL providers in 2003."
Research data was developed from the bi-annual communications survey conducted through the Solomon-Wolff consumer survey Web site, consumerviews.com, in July 2002. A random sample of 6,800 participants from Solomon-Wolff's online database of more than 250,000 Internet users completed a detailed questionnaire. The sample of Internet users was asked questions related to usage, spending and satisfaction related to ISPs, wireless phone service, wireless Internet service, local and long distance telephone service, cable/satellite TV, and computer and Internet usage.
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