Most organizations struggling with digital transformation efforts

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Many companies are in the process of digital transformation, but the vast majority are facing significant obstacles to success, according to a new report from AppDirect, a provider of cloud-base supply chain software.

The company commissioned Ipsos to survey 481 IT decision makers at U.S. companies in August and September 2018, and found 79 percent of the organizations are in the midst of digital transformation but 90 percent are facing major hurdles.

The report found that the most common challenges include investing in technology that enables seamless commerce, faced by 55 percent of companies, and integrating with third-party applications and services (51 percent).

To overcome these challenges, companies are turning to digital platforms, with 86 percent of executives saying platforms are the key differentiator for success. The study also showed that companies with a digital leader are significantly more likely to be agile and be able to respond to market changes (77 percent, compared with 38 percent of those who do not have a digital leader).

In other key findings, 69 percent of respondents agree that only businesses that have digitally transformed will survive over the next five years; and 84 percent said their customers are already demanding more digital products and services. Seventy-seven percent of executives said digital transformation is “very important” to their overall business strategy.

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