When it comes to getting actual value from big data, a majority of organizations like to talk the talk but most really don’t walk the walk.

That is the conclusion of a study by PricewaterhouseCoopers (PwC) and Iron Mountain, which surveyed 1,800 business and technology leaders on their experiences with big data and data analytics. The study, entitled ‘How organizations can unlock value and insight from the information they hold,” found that most organizations have a lot of work to do before they will be able to make better use of the data they collect.

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