Despite all the effort and funds spent by organizations on cybersecurity, a majority of consumers don’t trust brands to protect their personal data. In fact, that is the view of 68 percent of consumers surveyed for the recent “2017 State of Consumer Privacy and Trust” study by Gigya.
A similar number (69 percent) worries about security and privacy risks posed by the increasing adoption of Internet of Things devices, including fitness trackers, smart watches and connected cars.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access