My last column was about hyped trends. There are other industry trends that don't get all the hype but are happening quietly. These trends are taking hold because they either extend the business value of a company's data by leveraging their business intelligence (BI)/data warehousing (DW) investments or they are enabling more cost-effective delivery of information to businesses. Surprisingly, no software or hardware company directly benefits from some of the trends, which explains why they are happening without much buzz.

Corporate performance management (CPM).  CPM has become the guiding force of many BI or DW implementations. Businesses are implementing performance management solutions rather than simpl0y cranking out reports. The majority of CPM solutions are being built by extending a company's DW and BI solution rather than buying a prepackaged solution, which has to be customized and may become another data silo. Software vendors have moved their hype to service-oriented architecture (SOA), master data management (MDM) and customer data integration (CDI) in the hopes of capturing those prebuilt solution package sales.

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