February 24, 2012 – Fewer than one-fifth of enterprises have achieved a single view of customer data, according to a new survey conducted on behalf of data management provider DataFlux, but the survey found that a wave of implementations are underway to change that.
The survey involved questions of customer data management practices from 551 respondents in North America, 40 percent of whom are C-level executives. It was conducted in November by New Jersey-based consultancy Lodestar Research and released Thursday by DataFlux.
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