CEOs are looking to digital tools such as data analytics, mobile, cybersecurity and the Internet of Things to help them seize bigger opportunities for their organizations, according to a new study from consulting firm PwC.
A majority of the 1,322 worldwide CEOs surveyed by the firm (84%) say digital technologies are creating “quite high” or “very high” value through data and data analytics—second only to value through operational efficiencies (88%).
In terms of industries, CEOs in banking and capital markets, healthcare, hospitality and leisure and insurance have a greater tendency to see value in data and data analytics (90% each), according to the study.
Most of the chief executives (81%) say mobile technologies for customer engagement are “very” or “somewhat” strategically important to their organizations. CEOs in the communications industry most felt this way, with 98% saying so. A large percentage (80%) of CEOs feel the same about data mining and analysis.
Companies are beginning to consistently apply analytics to gain insights about talent, and 46% of CEOs globally say they always use data analytics to gain better insight into how effectively skills are being deployed in the organization.
Nearly 80% of the CEOs say they always use multiple channels to find talent, including online platforms and social networks; and many actively search for talent in different geographies, industries, and demographic segments.
In making the most of data, CEOs look beyond their own walls to consider its security and movement. Nearly two thirds of the CEOs view cyber threats, including a lack of data security, as a threat to their growth prospects.
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