ASA ModelMAXREVIEWER: Eric Jensema, senior marketing analyst at DEMCO, Inc.

BACKGROUND: DEMCO, Inc., is a multichannel direct marketer of library supplies and furniture. DEMCO's primary sales channels include catalog and Web marketing. DEMCO has been supporting libraries with its products and services for 100 years, carrying more than 20 different product lines and 50,000+ items.

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