Insurers are not eager to reveal their business development and operations strategies and methodologies. Nor are they willing to divulge how they use mobile data and related analytics to find and keep customers. However, insurers are now being drawn into a discussion over geo-based data that is available via mobile devices.

Specifically in the property/casualty space, location data is a boon to insurers hoping to incorporate predictive analytics into personal and commercial lines property coverage. Public stirrings over the potential gathering of location-related data by two of the largest mobile device companies, Apple Inc. and Google Inc. for their respective iPhone and Android platforms has brought the issue to the attention of legislators.

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