Mobile services can help insurers increase revenues, decrease loss expenses and reduce risk, according to “Make The Business Case For Mobile Insurance,” a white paper by Ellen Carney at Forrester Research. However, justifying the expense of app creation, aligning the mobile business case to organizational priorities and setting realistic expectations for costs and risks, are critical to their success, Carney says.
“Mobile strategy has gone from being an app that could be built on the cheap by college kids to being a major line item in many insurance companies’ digital and technology management budgets,” Carney said. “With departments with long wish lists vying for finite budget and resource allocations, mobile insurance teams want more funding but need to justify their planned mobile spending with sound business cases.”
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