The global mobile device management (MDM) software market is expected to increase at a compound annual growth rate of 25% between 2014 and 2019, according to a new report from technology research firm Technavio.

The main objective of MDM software is to provide a high level of security on both company-owned and employee-owned devices across the enterprise, the report notes, and more than 55% of employees now use their own personal devices at work.

The increasing usage of personal devices is paving the way for the growing usage of MDM solutions in enterprises.

“The market is witnessing the development of modern customer intelligence solutions,” Faisal Ghaus, vice president of Technavio, said in a statement. “The mobile dimension and its interface with applications will give CRM [customer relationship management] solutions another area of interest.”

Among the key market drivers for MDM are increasing adoption of bring-your-own device policies, the growing number of mobile platforms, easy management of enterprise applications and increasing computing capabilities of mobile devices.

Key market trends include the development of CRM mobile application, market consolidation, and increasing adoption of software-as-a-service MDM solutions in developing countries.

Despite the upbeat forecast, the MDM market has faced a few challenges from the enterprise down to small businesses. Startups like Good Technology have delayed potential IPOs amid market shifts and industry M&A. Meanwhile, Microsoft now gives away some MDM features with Office 365 subscriptions after its earlier efforts received lukewarm interest. And within small businesses, roughly 80 percent of company owners say they are not interested in mobile security, according to a Kaspersky Lab survey.

Bottom line? The MDM market is growing but that growth likely won't lift all boats.

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