March 2, 2011 – Mobile Internet apps will impact all phases of business intelligence to the tune of billions of dollars in growth through ongoing innovation and proliferation of cloud deployment over the next few years, according to new research from Forrester.

In its report, entitled “Mobile App Internet Recasts the Software and Services Landscape,” Forrester analyzed responses from more than 2,100 North American and European software decision- makers across various industries.

The increasing sophistication of smartphones and use of tablets have opened up interest and investment in more app functions for specific BI and data access within enterprises in the last two years. But app creation and use will grow exponentially in the next 48 months from what Forrester analyst and lead researcher John McCarthy calls a “perfect storm” of corporate interest, innovations for better functioning mobile BI on smart devices, appliances and even cars, and the use of cloud services to handle apps.

All told, 41 percent of those surveyed in the report stated that app building and implementation is a “critical priority” and McCarthy pegged enterprise spending on these apps and services could reach $54.6 billion for 2015 alone.

“The explosion of app innovation that started on the iPhone and then spread to Android devices and tablets will continue to drive tech industry innovation and have far-reaching pricing and go-to-market implications for software and services providers,” McCarthy writes in the report. “The development of this mobile ‘app Internet’ with hybrid local and cloud-supported applications will not only foster huge levels of innovation but also open up new services opportunities around the creation and management of these B2C, B2B, and B2E apps.”

Internally, enterprises are increasingly developing their own apps, Forrester reports. More than 350 companies in the survey have built or are building their own branded apps, with 83 percent of those geared toward employees. Another 68 percent of companies from that same group are also putting out apps for customers.

To accommodate this move for more mobile data access, Forrester sees shifts and strains in existing IT budgets and operating systems, along with changes needed on the back end for databases and transaction systems. And that likely means more growth in the app services market, Forrester states. At about $200 million in 2010, app processing, development and management altogether are expected by Forrester to top $17 billion in 2015.

Visit here for a summary and additional access to the Forrester report.  

To read more on recent mobile business intelligence and app trends, click here.

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