It’s happened. The total number of mobile phones in the U.S. has surpassed our population—well, in excess of 300 million are now in use across the country. As most of us know firsthand, smartphones, tablets and mobile apps are truly pervasive and changing lives, the expectations of users and the business operations that support them.

Similar to the personal computer, mobile devices are quickly evolving and changing our daily routines, but at a much faster pace. The unfortunate news for many businesses is that the operations behind the curtain are evolving at a much slower rate than the mobile environment. For the many companies unable to keep up, this is leaving money and competitive advantage on the table.

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