Mobile banking is a youthful upstart in the financial services industry: innovative and full of potential, but far less prevalent than tried-and-true banking methods. But a growing number of customers are willing to give portable banking technology a whirl, according to a new survey by the American Bankers Association.
Most customers still prefer to conduct their banking business on the Internet or in person, the ABA's August survey of 1,000 adults reports. Thirty-nine percent of respondents said they most frequently went online to manage their accounts, while 18% said that they preferred to bank at the branch. For the fifth straight year, the automated teller machine ranked 3rd in popularity, with 11% of customers citing it as the preferred banking method.
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