Editor’s Note: Larry Goldman is one of DMReview.com’s regular columnists, and we’re pleased to publish his March installment in this issue of DM Direct. To read other columns by Goldman, please visit the DMReview.com Online Columnist feature.

What happens when a database marketing system starts off with a lot of excitement and fades over time? How come day one of many data warehouses seem to be raving successes but, by day 90, things aren’t so good?

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access