General statistics place business intelligence (BI) use at 15 to 20 percent of potential decision-makers within the organization. Even so, there is still the sense that the enterprise market is saturated, creating a shift toward the development of midmarket offerings. To meet this need, vendors are developing targeted solutions for small and medium-sized businesses (SMBs) to increase market share and revenue. For SMBs evaluating BI solutions this is a positive step because the market will continue to diversify over time. This, coupled with options such as on demand and niche solutions, enables SMBs more flexibility in their solution choice.
What the Changing Market Means for SMBs
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