October 4, 2010 – Mid-sized companies plan to continue aggressive expansion into cloud computing in the coming year, as cost reductions and developing capabilities are expected to further entice the overall corporate marketplace, according to a new study.

About 64 percent of medium-sized business (annual revenues between $10 million and $99.9 million) stated they are already deeply involved in the cloud, according to respondents to a new survey from CompTIA, a non-profit IT trade association. That compared with 36 percent of small companies (less than $10 million in revenues) and 58 percent of larger firms ($100 million or more in revenue) responding to the study, entitled “Cloud Computing: Pulling Back the Curtain,” and compiled from a survey of more than 500 U.S.-based IT end-user customers.

Overall, nearly three-fourths of all companies surveyed stated they expected to increase spending on cloud initiatives, with 64 percent putting that increase at 5 percent or more of their IT financial dedication, according to the survey.

Most companies marked desire to reduce capital expenditures (85 percent) and drive down costs (84 percent) as primary reasons to fund cloud and other ventures like SaaS, though 81 percent from that same pool surveyed expressed interest in adding capabilities with the advancing technology.

In a news release connected with the survey, CompTIA industry analysis director Carolyn April said that growing momentum toward cloud computing operations remains in its “nascent” stages of awareness and implimentation, with obstacles still in place like integration with existing legacy systems.

“The year ahead will be one of evaluation, trial and error and, most importantly, opportunity as the market sorts through the role IT channel companies will play, best business models, sales and marketing strategies and most relevant technologies," April said in the news release.

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