The results were just released of a mid-enterprise market study conducted at the Merrick School of Business, University of Baltimore. The study, conducted by economist Dr. Zoltan J. Acs, indicates that the mid-enterprise market segment contributes at least 25 percent to total U.S. sales and represents 23 percent of U.S. employment. It reports that the mid-enterprise segment is poised for growth relative to the large enterprise and small business markets; and that the segment is demanding technology to manage this growth.
The report entitled, "The Mid-Enterprise Market: an Economic Perspective," is the first study to examine the economic contribution of this market segment. Unlike the Global 1000 and small business markets, the mid-enterprise segment has gone almost entirely unrecognized by the business and academic communities. It has also gone largely undeserved by the technology industry which tends to view this market as an afterthought, and rarely produces products and services uniquely designed to meet its specific needs.
Primary findings of the study include:
- Over the past three years, mid-enterprises report sales growth of 29 percent and profit growth of 61 percent.
- The mid-enterprise market has 25 percent of total sales in the United States.
- The mid-enterprise market has 23 percent of employment in the United States.
- The mid-enterprise market has 25 percent of payroll in the United States.
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