MicroStrategy Inc., a provider of enterprise software platforms, announced that it has integrated its Mobile App Platform with Cisco's Unified Communications platform, providing real-time user presence, instant messaging, voice and video calling capabilities.

MicroStrategy customers can now build custom business applications embedded with collaboration capabilities alongside their transactions, multimedia and analytics.

“The integration between MicroStrategy and Cisco technologies allows companies to integrate voice, video and instant messaging into any business app built on MicroStrategy’s Mobile App Platform,” Brian Dal Bello, general manager of the Clients and Mobility Business Unit at Cisco, said in a statement.

Through the integration with Cisco UC, MicroStrategy mobile app users will now be able to take the action of calling a colleague via an encrypted channel, directly from the app. The integration also offers command and control applications through conferencing.

This technology can improve operations in a number of ways, MicroStrategy says. For example, store managers can video call colleagues at other stores to discuss store performance while interacting with their store performance information; or executives can call on employees to conduct face-to-face reviews backed up with each employee’s performance information at hand.

Through data-driven knowledge of employee information and presence capabilities provided through Cisco’s Unified Communications Manager, callers will be able to identify the right person to call and know whether that person is available.

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