Microsoft introduced new cloud-based Windows Azure Media Services designed to make creating, managing and delivering media to any device easier. The company also published a new Broadcast Reference Architecture that offers prescriptive guidance on how media companies can improve systems performance management as they move toward the cloud.

Taking advantage of the worldwide Windows Azure cloud infrastructure, Windows Azure Media Services allow content providers and media partners to leverage the cloud to cost-effectively handle a huge volume of digital media and make it available in the format that customers want. Several Microsoft media partners are integrating their technologies for customers to use in their own media solutions. These include high-speed transfers from Aspera, content encoding from Digital Rapids, ATEME and Dolby Laboratories, content security from BuyDRM and Civolution, and video-on-demand streaming from Wowza Media Systems.

“Our internal research shows that more than one-third of today’s Internet traffic is devoted to video consumption, and we expect that to grow to 80% by the end of 2015,” Scott Guthrie, corporate vice president, Windows Azure application platform at Microsoft, said in a statement. “Not everyone has the expertise or capital required to build a media infrastructure, so Windows Azure Media Services enables companies everywhere to build custom media solutions that easily scale and adapt to meet consumers’ needs, wherever or however they consume it.”

Windows Azure Media Services will support a variety of devices, including Xbox 360, Windows Phone and Windows-based PCs and non-Microsoft platforms such as smart TVs, set-top boxes, MacOS, iOS and Android.

 

 

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