Microsoft announced that its Dynamics CRM 2016 offering is now generally available for online and on-premises deployments. The product includes advancements in intelligence, mobility and service, according to the company.

Data and intelligence are vital components of next-generation customer engagement, the vendor says, and Dynamics CRM 2016 provides intelligent capabilities to help enable sales, marketing and service professionals make quicker decisions. The system is powered by Azure Machine Learning models, and previews capabilities such as intelligent product recommendations for sales representatives to personalize up-selling and more effectively resolve customer service issues.

This version of Dynamics CRM also previews full offline capabilities for mobile users. It provides the ability to create task-centered mobile apps to streamline customer-facing activities such as meeting follow-ups.

In a blog post announcing the product, Jujhar Singh, head of Microsoft’s CRM Business Applications group, noted that the Dynamics CRM 2016 release “represents a huge leap forward in our journey to deliver intelligent customer engagement.”

Microsoft’s strategy is to “enable organizations to personalize customer experiences,” Singh writes, “engaging customers at the right time, in the right place and with the right content.”

The company is aiming to provide enterprises with “the tools to be more proactive, and to empower them with the intelligence to be able to predict trends and identify patterns—to know what the customer needs and wants before they do,” he writes.

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