Microsoft Business Solutions CRM has been recognized in the industry as one of the fastest growing small and midmarket customer relationship management solutions. More than 2,500 organizations have acquired Microsoft CRM, representing a community of more than 100,000 unique users since the product's launch in January 2003. Microsoft CRM helps both product- and services-based organizations automate their sales, marketing, customer service and reporting strategy and is delivered through a global community of local reselling partners.
In a recent AMR Research Inc. report ("The Customer Management Applications Report, 2003-2008"), AMR analyst Laura Preslan said, "Microsoft CRM saw amazing growth in 2003, topping the charts with a 94 percent growth rate. Customer references cite three top reasons for why they invest in Microsoft CRM: viability, Outlook integration and ease of use."
"We are pleased that the growth and rapid adoption rate Microsoft CRM is experiencing is being recognized by independent industry experts, and continue to see this as evidence that Microsoft CRM is a solid investment for businesses that want to automate their strategy for building and maintaining profitable relationships with customers," said David Thacher, general manager of CRM at Microsoft Business Solutions.
In the 18 months since its launch Microsoft CRM has extended its international reach and is currently available in nine languages and more than 53 countries. The Microsoft CRM 1.2 feature pack -- including tighter integration with Microsoft Office, Microsoft CRM Mobile for sales functionality on the Pocket PC 2003, and additional product enhancements -- will be available to download in August. In the fourth quarter of this calendar year, Microsoft CRM will be available in an additional five languages. Microsoft CRM is available through a global network of local Microsoft partner organizations that can deliver the software and associated services to help ensure a rapid return on investment.
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