Microsoft unveiled an agreement to acquire data appliance pure-play DATAllegro. The announcement came at a financial analyst briefing today. Terms of the deal were not disclosed.

Data warehouse appliances, plug-in combinations of hardware and software optimized for high throughput and mixed workloads, have quickly become an important market in data management. Borrowing in part from a model created by Teradata in the 1980s, startups including DATAllegro, Netezza, Dataupia, Greenplum and ParAccel have brought lower-cost data appliances to the fore under different models in just the last several years. DATAllegro itself is five years old; it’s first round of funding came in 2004.

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