REVIEWER: Kevin Hagedorn, senior database developer for Merkle.

BACKGROUND: As one of the nation's top database marketing agencies, Merkle works with leading companies and organizations to help them effectively leverage information to maximize the ROI of their marketing programs. To ensure its clients effectively use data within their marketing programs, Merkle builds and manages extensive databases called Knowledge Centers that provide the framework necessary to strategically apply database marketing strategies to marketing programs.

Register or login for access to this item and much more

All Information Management content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access