REVIEWER: Thomas Roth, Web development manager for Day-Timers, Inc.

BACKGROUND: Day-Timers, Inc. is a pioneer in the field of time management, providing tools for people to increase their productivity, effectiveness and efficiency. The East Texas, Pennsylvania-based company offers more than 100 paper, computer and Internet-based products for business, school and home use. The Day-Timer products are available through a bevy of distribution channels around the world. The company's Web site and direct sales initiatives have emerged as vital sales channels. The Day-Timers Web site has been developed using active server pages (ASP) and is driven by a Microsoft SQL Server database running on Windows 2000.

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