February 24, 2004 Melissa Data, a leading provider of data quality software and services, announced the release of a new technology that allows businesses to send mail and parcels with the highest level of address accuracy. Delivery Point Validation (DPV) will help mailers, publishers and other businesses save money on postage, reduce undeliverables and store customer data with more confidence.
DPV is the newest add-on to Address Object, Melissa Data’s top selling Windows-based data validation tool. With the DPV component, Address Object will now confirm whether an address actually exists, right down to the apartment or suite number.
DPV goes beyond the standard CASS certification process by verifying if an address is actually served by the USPS. Before DPV, addresses could only be verified to a range of addresses on a given street and not a specific delivery location.
Address Object verifies addresses, in real-time or batch processes, by comparing the address submitted against the USPS’s database of 150 million deliverable addresses. Address Object is ideal for e-commerce or Web site applications. By ensuring that all new address entries are error free, Address Object gives users confidence in the long-term integrity of their databases.
Once an address is verified, corrected, and standardized to USPS specifications, a ZIP+4 code is appended to the record. Address Object then links the address to a time zone, congressional district, or county. Address Object also returns latitude and longitude coordinates, which can be used to calculate distances to a dealer, store or service location.
The benefits of cleansing and enhancing data using Address Object can be measured in accurate mailing and shipping deliveries, successful target marketing, effective CRM campaigns, and reliable storage of data.
Address Objects works with programs written in a variety of languages, including Active Server Pages, C++, Cold Fusion, Visual Basic, Visual FoxPro, SQL, and Oracle Forms. For developers, sample source code is included for easy copy and paste applications.
A free trial of Address Object may be downloaded by visiting: http://www.melissadata.com/AddressObject/addressobject.htm.
Register or login for access to this item and much more
All Information Management content is archived after seven days.
Community members receive:
- All recent and archived articles
- Conference offers and updates
- A full menu of enewsletter options
- Web seminars, white papers, ebooks
Already have an account? Log In
Don't have an account? Register for Free Unlimited Access