REVIEWER: Domenico Alessio, demand manager for Mediaset.

BACKGROUND: Mediaset is the leading commercial television operator in Italy and Spain and one of the world’s largest media companies. It is part of the Fininvest Group. The business offers free analog generalist and digital terrestrial thematic as well as pay-per-view digital terrestrial television and multimedia services. Mediaset produces and broadcasts its own content, generating revenues through the sale of advertising time (a2,850 million revenue in 2006). The firm employs 5,800 people and generated a3,750 million revenue in 2006 with a net profit after taxation of a500 million.

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