Most people will not question the fact that we live in the information age and that many pieces of information have a concrete dollar value. Thus most people intuitively agree that information is in some sense directly related to money, as evidenced by the fact that there are many prosperous organizations whose sole business revolves around the selling of information (Meyer and Zack, 19961). Indeed, information and knowledge are now viewed as the intellectual capital underlying the new organizational wealth (Stewart, 19972 and Sveiby 19973).

Think of it this way: every corporation has a collective model of the business world based on the information it possesses, e.g., what influences profits and losses, where opportunities and pitfalls are, and what drives product quality and consumer demand. As the information becomes more accurate, the corporation's ability to compete increases. Hence corporate information is clearly an asset.

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