Intelligence is the ability to solve problems. It is also commonly referred to as practical sense or the ability to get along well in all sorts of situations. People cannot see, hear, touch, smell or taste intelligence. On the other hand, the more intelligence people have, the better their ability to respond to situations around them.  

On a similar note, we can define intelligence in business intelligence (BI) as the ability to realize business success with easy access to actionable information through timely and accurate insight into business conditions. It is crucial to examine BI initiatives from the perspective of the value created. If decision-makers do not understand the economic benefit generated by BI, they may grow to distrust the recommendations it generates. They may return to strategy by intuition and prioritization based on a hunch.

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